Appstrax is an innovative full-stack software development team, creators of conversions-driven WordPress websites, and bringers of much digital traffic.

Our mission is to build the future of tech.

We’ll turn your tech idea into reality. Or if you have a business dilemma vexing you, we’ll take it outside, give it a good beating, chase it over the hill and replace it with something that’ll make you happy.

Originally from South Africa, throughout the years we have fostered long-term relationships with clients in Europe, the US, Africa, and Australia thanks to our efficient remote working ecosystem.


Our Vision

To be the foremost provider of innovative, secure software solutions and marketing services, that eliminate business challenges and bring our clients more clients.

Our Mission

We aim to build the future of tech and look forward to working with you.

Our Values

Without values it is important to offer a service or product that exceeds our clients’ expectations. That’s why we’ve penned the following values. It’s as much a reminder to ourselves as it is to our clients.



We love what we do. We are coding-fanatics looking to solve the next development challenge. We are self-starters who are not afraid of getting out of our comfort zone. We speak the coding language.



We believe that trust is the base of any enduring relationship. That’s why we value transparent communication, honesty, and take responsibility for our actions. No matter how big the challenge is, we will get the work done.

team work


Coding can be tough sometimes, we know it. So don’t be afraid to ask for help. We encourage our team to feel comfortable in asking for, and giving, help. We foster a teamwork spirit inside and outside the office. Whenever you need support, we will be here to help.

co creation


We believe that collaboration is the key to success. We encourage our team to follow their curiosity, pitch their ideas to colleagues, and collaborate with all stakeholders. Most importantly, we value people with a humble attitude toward learning and teaching others.

Our History

Our company’s not old, but what we lack in years, we make up for with innovative thinking and cutting-edge solutions. We’ve established ourselves as a trustworthy custom software development companion. Our current client-base attests to this fact. This is our humble history.


The beginning

A few developers come together and form a collective, the mission of which is to create software solutions that annihilates business problems.


More Growth

2018 was a year of settling in. We established frameworks and guidelines to accelerate development, and provide top-tier management solutions, ensuring our clients receive the best ongoing support for their businesses.


Still Going

This year saw a significant increase in the partnerships we formed with businesses, and the software solutions we provided those companies with.


Lockdowns? No Problem

The lockdowns did not stop us from staying on track with creating seriously solid software.



Our year of stability. This year gave us the opportunity to settle into our role as a top provider of custom software solutions.


Expanding to WordPress

Appstrax acquires a small WordPress development company, Bay Marketing Co. The sale includes the employment of the owner, who brings his WordPress, SEO and marketing expertise onboard.


Expanding Our Service Offerings

Appstrax decides to shift their focus to include offering marketing services. This move enables us to offer clients not only top tier software, but more eyeballs on the solutions we bring to their table.

appstrax logo mark black