A global generic and specialty pharmaceutical company presented us with the business challenge of educating pharmacy franchises, as well as their employees, about their medicines, their components, and the benefits of generic drugs. The ultimate goal was to educate the sellers (pharmacies), enabling them to better communicate their products to end-customers.
The solution we built was threefold: an interactive application for IOS and Android with nine embedded educational games, and a website from where the client could manage the content of the app.
Through the application, users could learn about product features, test their knowledge through different games, and participate in exciting competitions.
The highlights of the application were:
- Flexibility
- add, modify, and remove product information, games, and challenges.
- Personalization
- the games, challenges, and product information could be fully adapted to the business’s changing goals and needs.
- Analytics
- through a user-friendly dashboard, the client could analyze and view everything that was happening in the application, such as game usage and scores, challenges’ rankings, overall user interaction within the app, and much more.
