UX design must be a fundamental part of the creation of a product since it is this specialized design that will guarantee the brand a satisfactory result, which allows its customers to interact originally with the brand.
To carry out this type of work, which requires specialized knowledge and deep analysis in many fields, it is better to outsource to companies that have a UX design team such as Appstrax, which guarantees a process faithful to the benefit of the product and good communication with the client.
People or companies that outsource UX design should take into account that there are steps for the culmination of the process and the delivery of a final result, this will help them to have clear expectations regarding the product they will receive and the characteristics they should have.
One of the main agreements that must be made between the client and the design company is to establish the scope that the project will have, at this stage, it will be defined how far it is going to go, the deliverables, the correction results, and the final results.
Well, depending on the type of product, the working times may change, they will depend on the life cycle of the product on the market and if it can continue to be improved or renewed over time.
Once these parameters have been established, the discovery phase begins, this stage is called thus because it is the process in which the different characteristics of the product are investigated.
Questions are asked such as:
- What is the product?
- What is the product used for?
- Who is the product for?
- What needs will it satisfy in the market or the user’s life?
The answers to these questions and the analysis of the competition will frame the characteristics of the target audience or the typical people to whom the product was intended.
During the process, different prototypes of the product can be made, which are put to the test, to collect information on functionality and design satisfaction, these results are discussed with the client, to have their opinion, making it part of the process, creating a mutual collaboration, this way the client when seeing the final product will know why the decisions that affect the design were made.
Constant communication between the client and the outsourcing company is essential to guarantee a successful, original, and functional design.
In case the product has intervention in different fields, such as social networks, web, and applications, it is best that the UX design outsourcing is comprehensive and covers all aspects, this guarantees a harmony in the communication and relationship of the product with the client.
Companies that invest in specialized design outsourcing are interested in their product completely solving the needs of their clients and therefore, the benefits are reflected economically in the medium and long term and in an intangible way, with the loyalty of clients and entry of new clients.
